About Us — Pediatric Growth Partners

Most consultants in this space have studied dental practices. I've run them — badly at first, and then pretty well.

I came to pediatric dentistry the unusual way. Wharton MBA, private equity, management consulting — the kind of background that looks great on a deck and teaches you almost nothing about managing a dental front desk at 7:45 on a Monday morning.

Then I spent 12 years building a pediatric group from scratch to 20 locations. I navigated the same insurance fights, staffing crises, associate departures, and scheduling breakdowns you're dealing with now. I made the mistake of adding a location before the systems were ready. I let our fee schedule lag two years behind where it should have been. I hired the wrong people and held onto them too long. I've made those mistakes at scale.

What I had going for me was an unusual combination: the financial and operational training to see the business clearly, and enough time in the chair — figuratively, not literally, I'm not a dentist — to understand what actually drives a pediatric practice. I spent my free time obsessing over the problems. Thinking through creative solutions. Building frameworks that should have existed but didn't.

Here's the honest version: it could have been easier, and it should have been more fun. I was never going to be the smartest person about dentistry. But I became very good at building the business around it — and I couldn't find anyone who could help me with that specific thing.

Pediatric Growth Partners is what I wish had existed when I was building. Not a generic dental consultant. Not a DSO looking to acquire. Not a finance guy who's never been inside a practice. A partner who's operated at the level you're trying to reach — and wants to help you get there on your terms, without handing over the keys.

I'm a good complement to James because I believe nothing kills a brand quicker than an MBA.

In all seriousness, I come from a consumer behavior background, and I've always been fascinated by how people communicate and make decisions.

I'm not the numbers guy. I believe the LTV (Lifetime Value) of a patient says more about a practice than the ROI of its marketing. It reflects the real value of its people. I've built my entire approach around that belief and became a certified business coach to help build leaders, not just marketing campaigns.

My journey in dental has been equal parts fun and challenging. I've been running a marketing agency since 2005 — that's right, before Google buried the Yellow Pages, before Facebook existed, and before anyone used the word "algorithm" in casual conversation. I've watched this industry transform completely, and I see more opportunity for dental owners now than ever before.

I'm one of the few people who's not scared of AI. We have gone down the rabbit hole, and it's become a massive part of what we do and where we're headed — but it's one more chapter in a long story, not the end of it.

You know what's actually making a comeback? Branding. And I don't mean colors and logos. I mean how you make people feel. Your leadership style, your clinical reputation, your team culture, your patient experience, and your place in the community. How you show up and how you make people feel is what people are paying attention to now. That's what they talk about. That's what they refer.

I've worked with hundreds of dental practices and groups, and the ones that truly thrive share one thing: alignment between leadership, team culture, and the patient experience. When those three are in sync, something remarkable happens. You go from 80% marketing and 20% referrals to 80% referrals and 20% marketing. You stop chasing patients and start attracting them. Build real brand advocacy and your practice starts marketing itself, recruiting itself, and growing itself. That's the goal. That's what I do.

What We Believe

The Principles Behind Everything We Do

Two different backgrounds. One shared conviction: private pediatric dental practices deserve better than what's available to them.

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100% Pediatric Dental

We don't work with general dentistry, orthodontics, or multi-specialty groups. Every framework, every benchmark, every recommendation is built specifically for the pediatric dental world.

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Relationships, Not Products

We work with a small number of practices at a time — by design. You're not a client number. You're a practice we're genuinely invested in, and we treat it that way.

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Results Over Reports

We measure success in healthy schedules, simplified operations, and profitable practices — not in decks delivered or hours billed. If it doesn't move the needle, we don't do it.

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Built From the Inside

Every framework we use was forged inside real practices, navigating real problems. We're not theorists. We're operators who became advisors because we couldn't find the help we needed.

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Independence Is Worth Protecting

We believe the best pediatric dental care comes from private practices that are deeply rooted in their communities. Our job is to make sure you never have to choose between growth and independence.

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Clarity Before Action

Most practices don't need more tactics — they need a clear picture of where they are, where they're going, and what's actually standing in the way. That's where every engagement starts.

We've Built What You're Building.

The Principles Behind Everything We Do

Ready for the Next Level of Success?